Creative for Good ep.1: Changing public perception of blindness, with RNIB and The & Partnership

The launch film for RNIB’s campaign ‘See the Person not the sight loss’ is the first piece in a 25-year mission to change public perception of sight loss.

I chat with Martin Wingfield, Director of Brand at RNIB, and Toby Allen, Executive Creative Director at The & Partnership. We get into:

• The biggest challenge facing people with sight loss in the UK

• Creating a film that's inclusive for people who can't see it

• Getting a Thom Yorke track

• Getting on Gogglebox

• Building diversity in the creative industry and much more!

Watch the full film