Film,
Branded content
Brief
CSW is an advocacy organisation working for religious freedom for all.
Christians in the West are generally apathetic about religious persecution, finding it hard to imagine something so distant from their experience.
How could we make people care about this most basic human right?
Solution
Lockdown was a first taste for many in the UK of not being able to worship freely. At the same time, it opened up a whole new channel: online church.
We dramatised what's happening in China today, as if it's happening right here in the UK. Playing the film in the middle of real online services brought the experience home in a whole new way.
Stand with Pastor Wang
Following the film, church attendees are invited to pray and campaign for Early Rain Church, in China. Its members have endured many of the things we’ve just witnessed.
