Multi-channel campaign,
Brand partnership
Comic Relief & PG tips
Brief
Sell special packs of PG tips tea to raise £1million for Red Nose Day.
Solution
Every Red Nose Day we see celebrity challenges. So a star as big as Monkey deserves a feat that eclipses them all.
We turned PG tips’ brand mascot into a real-life hero!
Monkey climbed to the top of Europe’s tallest building – and asked fans to support his heroics by buying special packs.
Teaser film
It all begins with a call from his agent.
Running a campaign this size was a Monumental Mission in itself.
I worked closely with multiple stakeholders (Comic Relief, PG tips, The Shard) and multiple agencies (comms, PR, media) to create hundreds of executions across a wide range of channels.
Hero film
PR
Monkey gets some help from celebrity pals
Out of Home, Special Packs
Web, Social
