For the first time ever, Winter 2022 saw food banks giving out more food than was being donated.
This is no longer a cost of living crisis, it's a cost of living emergency.
As part of the team at GOOD, I wrote the Trussell Trust’s first-ever large-scale Emergency Fund Appeal.
The charity’s network of food banks faced the threat of the most challenging winter yet.
With food banks already giving out an emergency parcel every 13 seconds, the campaign appealed for urgent donations to help keep food banks’ doors open across winter.
Driven by striking creative, and an urgent crucial ask – the campaign had a huge impact. Overall, the total income was 44.1% over target. The cold appeal exceeded its fundraising total by 171% & the warm appeal exceeded target by 95%!