How do you change public perception of blindness? The launch film for RNIB’s campaign ‘See the Person not the sight loss’ is the first piece in a 25-year mission to do just that.

I chat with Martin Wingfield, Director of Brand at RNIB, and Toby Allen, Executive Creative Director at The & Partnership.

Would you funnel your gran?

What about your best friend? Or even that bloke on the street?

Personally, I don’t want to funnel anyone.

If you happen to have a brother in law with a Sky subscription I strongly recommend you check out Winning Time: The Rise of the Lakers Dynasty. It's a dramatisation of the story of the LA Lakers in the 70s, focused around Larry Bird and star player Magic Johnson.